One week before the start of this blog, Alma’s Dye My Hair was the last Wildcard of 2016. Now that I’ve seen her perform at showcase festival Eurosonic Noorderslag, last Thursday, I feel the urge to bring it to your attention as yet. Consider it my present to her, because today, 17 January, it’s her birthday. Happy 21^st anniversary Alma!

Alma is Finnish singer-songwriter Alma-Sofia Miettinen. A few years ago, when she was 17, she participated in television talent show Idols, where she finished fifth. Last summer, at the age of 20, she released her debut single Karma. A great track with equal parts deep house, r&b and pop, that went on to become a huge hit in the European Border Breakers Charts. Actually, it was this one track that landed her at Eurosonic Noorderslag; there simply was nothing more to judge at the time…

The festival bookers did a good job giving Alma this platform. She has a great voice, that is even enhanced on stage by her sister, who doubles pretty much all vocals. Their voices go very well together. Behind the singing pair, the beats are produced by three musicians behind launch pads, one of whom also plays guitar.

And now, there is this second single, Dye My Hair. It contains the same infectious ingredients as her debut, and deserves to become her breakthrough hit. Once that has happened, a re-release of Karma would be a great idea!

Werner Schlosser

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.