There used to be a time when wannabe artists learned themselves to play an instrument. Next, they’d form a band with like-minded people and do endless amounts of shows in bars or at street corners. Eventually, almost none of them would be discovered or start a proper career in music. In 2022, things are way different and much more efficient.

Take 22-year-old Cleveland TikTok phenomenon Emmy Hartman, for instance. She’s been treating her fans with a capella covers of artists like Lorde and Billie Eilish, amassing over 3 million followers. Apparently, this number is substantial enough to serve as a launch pad for her music career.

Stupid Big Teeth is only Emmy’s debut single, and it’s a promising one. Co-written with celebrated songwriter Amy Allen (Harry Styles, Halsey, Selena Gomez), it was recorded using little more than the human voice. With added finger snapping and a synth element that sounds like it’s borrowed from Control-era Janet Jackson, this is an infectious tune.

Follow Emmy on Instagram | Twitter | Spotify

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Werner Schlosser

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.