Frida Sundemo’s voice lends itself to big electronic productions. Her latest single, Gold, features synths, orchestral parts, choirs and upbeat digital percussion, making for a cinematic experience. As if Hans Zimmer meets Robyn.

6 October, the Swedish singer will release her album Flashbacks And Futures, which also includes earlier singles Keep An Eye On Me, We Are Dreamers and It’s OK.

Regarding the new single, Frida says: “Gold is about being brave and embracing the beauty of life. It’s about having the courage to risk something that’s ‘alright’ for the chances of getting something you really dream about.”

Werner Schlosser

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.