Hedda Mae tracks have been on the Carte Blanche Music playlist for a few years in a row now, and her new single only affirms our fandom. Many of her contemporaries indulge in self-pity and produce emo-core or dark-pop in their bedrooms. But this rising talent from Norway has chosen a more cheerful path.

So far, Hedda and her collaborator Benjamin Giørtz wrapped her tunes in a nu-disco sound. New single Rhythm To Myself however leans more towards the ‘90s. Its Eric Prydz-like pumping beat almost drowns in epic synths, while sound effects, cowbells and funky guitars lighten it up.

Hedda calls the track ‘an in your face bop about being done wasting time on people who lower your spirits, when all you wanna do is have fun – and dance’. She adds: “Who says we’re dependent on others to have a good time? With Rhythm To Myself, the quirkiness and playfulness in the Hedda Mae universe are taken to a new level. Not everything has to be so serious all the time!”

Following Introducing: Hedda Mae and The Early Struggles Of A Late Millennial, she’ll complete her planned trilogy of EP’s this autumn. Also, a full album is on its way.

Recommended as well:
Sitting Down Here (De Neste)
Madness

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Werner Schlosser

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.