Keir is a promising singer-songwriter from Bristol. After his self-released first single, the double A-sided Probably/I Don’t Need Anybody Else (2016), his proper debut Squeeze Me (2017) and the follow-up Night And Day (2018), he just came up with his fourth effort, Sadboy.

It’s a catchy slice of dark electronic pop that leaves no doubt about its title. Lyrically, the song is about society demanding from men to hide their emotions. Keir: “Sadboy is me celebrating and expressing openness. Fuck these gender stereotypes. Be loving and talk to each other, never be embarrassed for the way you feel.”

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Werner Schlosser

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.