British singer-songwriter Alex O’Connor, better known as Rex Orange County, has announced his next album. His fourth studio album, Who Cares?, will be released 11 March. It’ll contain a feature of one of his earliest supporters: Tyler, The Creator. Rex recorded the long-player with Dutch singer and producer Benny Sings.

The cooperation was born out of coincidence. When Rex had to abort his 2020 Pony Tour, he headed to Amsterdam to meet Benny. What was meant to be a jam session with no strings attached, ended up in a recording session in Benny’s studio that lasted for days. A session with plenty of strings by the way, as you can hear in the project’s first single…

Keep It Up opens with lush string melodies that are being replaced by a groovy bassline and synth chords. However, the strings keep coming back throughout the song. It’s an uplifting tune with encouraging lyrics. Rex sings about the struggles of life and why they’re worth persevering through. A fitting theme in these COVID times. The track comes with an inspired, nostalgic video that was also shot in Amsterdam.

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Werner Schlosser

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.