Robbie Williams is one of those artists that youth stations don’t play anymore. Arguably because of his (successful) swing projects. And it’s mainly his swing songs that are played by stations that aim for an older demographic. Nevertheless he is still very popular, looking at the large number of people who come and see him live. So, one could argue radio is missing the point nowadays, or at least ignoring a large group of people.

Well, perhaps that’s not a discussion for this platform…

When Robbie Williams released his 11^th studio album Heavy Entertainment Show in November 2016, it was preceded by the epic title track. By then, this was only a teaser however, for the official first single Party Like A Russian came out only a week later. It performed underwhelmingly in the charts (and on radio, of course), like the later singles Love My Life and Mixed Signals.

Only now, Heavy Entertainment Show gets its full single release, accompanied by a video clip. I hope it’s not too late, for I think it’s a brilliant mix of Robbie’s pop and swing repertoire. A great song with a great video!

Werner Schlosser

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.