Only two years ago, Sera de Bruin – from the Dutch town of Sliedrecht – was an unknown singer, but an ambitious one. In order to make a name for herself, she started to post live covers, recorded in her car, on YouTube, TikTok and Instagram. It didn’t take long for her versions of Dua Lipa’s IDGAF and Meghan Trainor’s No to attract hundreds of thousands of views. One of her most popular videos, the Tones & I cover Dance Monkey, even amassed over 30 million views. But things really took off when Justin Bieber spotted Sera’s rendition of one of his songs on Instagram Live and decided to sing along with her. Not long after that, she was asked to perform on world-famous footballer Christiano Ronaldo’s birthday party.

With such an amount of talent and success, it would be a pity to continue covering songs by others. At 27, Sera decided to turn a professional artist in her own right. She signed a major label deal and contacted producer and songwriter Bas van Daalen (J. Balvin, Major Lazer, David Guetta). They went into the studio to write her own material. Last July, she launched her debut single Only Us to much fanfare, but things look even brighter for its follow-up. Take A Chance is an extremely catchy, Dua Lipa-like track, that’s destined to give Sera a worldwide audience.

She says about the tune: “If you really want something, go get it! That’s what this song is all about. You got nothing to lose and chances are that the odds are in your favour. If you never try, you never know. Could be a lover, a project, a self-made goal, whatever you want it to be.”

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Werner Schlosser

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.