Down under, The Rubens scored platinum and gold with their first albums The Rubens and Hoops, respectively. Their third one, Lo La Ru, is announced for 29 June.

As a first taster, the band released the single Never Ever, featuring singer-songwriter Sarah Aarons. She already wrote for the likes of Dua Lipa, Jessie Ware and Alessia Cara, and now adds The Rubens to that list. On Never Ever, Sarah’s voice sounds totally different from singer Sam Margin’s, but still, they go together very well.

Although it was the first time for the band to collaborate with another artist, it turned out a successful experiment. Eventually, the song was finished after a session of only five hours.

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Werner Schlosser

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.