Wildcard (week 16):
Jessie Ware – Begin Again
Jessie Ware is about to release her fifth album. That! Feels Good! (which is also the title of the record, that comes out on 28 April). The long-player was preceded by two singles already, Free Yourself and Pearls. Now, there’s track #3, and it really brings out the sun. The song, Begin Again, has a bossa nova vibe, inspired by the British singer’s time spent in South America. In places, it reminds me of Stillness In Time by Jamiroquai, which can only be a good thing.
“Begin Again is where this album started”, Ware explained. “On a miserable afternoon during lockdown, (producer) James Ford zoomed (co-writers) Shungudzo and Danny Parker in Los Angeles. They were just waking up, it was already dark in London. Frustrated yet completely focused, we set about writing in a new – and unnatural – way over the internet.”
She continues: “Dreaming of human touch, escapes to Brazil, beach bodies, holiday romances, all of it! I absolutely adore this song and I’m so excited for you to hear it, to hear the beautiful production by James and horns by Kokoroko, it’s the song that I knew I wanted to make as soon as I finished (2021 single) Remember Where You Are.”
Begin Again by Jessie Ware is the new Carte Blanche Music Wildcard. That means it’ll be featured prominently at the top of the blog for a whole week.
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In the Wildcards 2023 playlist you’ll find all of this year’s Carte Blanche Music Wildcards so far.

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.
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