Rachel Chinouriri is about to release her debut album What A Devastating Turn Of Events. The follow-up to her debut mini album Four° In Winter hardly comes unnoticed, though. So far, the hotly tipped London-based singer-songwriter preceded it with three promotional tracks. Ehm, correction, single #4, It Is What It Is, just came out. It’s the last single to be released before the long-player hits on 3 May.

It Is What It Is is based on a thumping bass line, some infectious whistling and Chinouriri’s cheeky, chatty speak-singing à la Kate Nash and Lily Allen. The song channels Rachel’s frustrations about being messed around by a potential partner, featuring voice notes from friends reminding her to know her worth. It was co-written by Leroy Clampitt, who also co-produced it with Rich Turvey (Blossoms, The Courteeners, The Coral). All in all, It Is What It Is sounds like the final stage of her major break-through.

“Well, I was definitely in a petty mood,” Chinouriri says of the new single. “It’s interesting because humans are full of flaws and I have the privilege of going through therapy, which has massively helped me with my self development journey. However there are those moments where you want to be so petty because someone’s done you wrong. (…) It’s a big F U to them as I’ve discovered how much I deserve. I just feel annoyed I never got to say what I wanted and that’s fine… I have this song instead :-)”

It Is What It Is: Rachel Chinouriri holds the new Carte Blanche Music Wildcard. This implies that it will be prominently displayed at the top of the blog for an entire week.

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In the Wildcards 2024 playlist you’ll find all of this year’s Carte Blanche Music Wildcards so far.

Werner Schlosser

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.