The holidays are a great moment to pick up music that you don’t usually hear at home. Especially songs by local acts from the country that you’ve travelled to. Here in France, Avancer by Ridsa is on the radio a lot and to me it sounds like it could be a hit abroad as well…

Ridsa (born in 1990 as Maxence Boitez) is a French rapper/singer. He became an internet phenomenon after posting his songs on YouTube. His channel now counts 879.000 subscribers and his clips have been viewed around 300 million times altogether.

Avancer is a single that was released last April from his most recent album Libre. Since then 14 million (I suppose mostly French) viewers saw the clip. When released throughout Europe, I predict an even greater success…

Let me start by making the single this week’s Carte Blanche Music Wildcard. Hopefully this will help the song ‘avancer’…

Werner Schlosser

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.