Wildcard (week 32):
Ridsa – Avancer

The holidays are a great moment to pick up music that you donโ€™t usually hear at home. Especially songs by local acts from the country that youโ€™ve travelled to. Here in France, Avancer by Ridsa is on the radio a lot and to me it sounds like it could be a hit abroad as wellโ€ฆ

Ridsa (born in 1990 as Maxence Boitez) is a French rapper/singer. He became an internet phenomenon after posting his songs on YouTube. His channel now counts 879.000 subscribers and his clips have been viewed around 300 million times altogether.

Avancer is a single that was released last April from his most recent album Libre. Since then 14 million (I suppose mostly French) viewers saw the clip. When released throughout Europe, I predict an even greater successโ€ฆ

Let me start by making the single this weekโ€™s Carte Blanche Music Wildcard. Hopefully this will help the song โ€˜avancerโ€™โ€ฆ

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