Debut singles seldomly come any stronger than this. Archie X are a Belgian duo, and their first track is totally exciting. Parts funk and parts jazz, but 100% pop at the same time. Excuse me if I raise the bar too high, but Billie Eilish is a fair reference in my ears.

Last year, Charline D’Hoore took part in Belgian TV talent show The Voice Of Flanders, where she impressed the jury with her version of F.U. by Little Mix. Apart from playing the guitar (like she did in her audition), she also plays the piano and saxophone. Tom Lodewyckx, a musician in bands that accompany talents during TV talent shows, is her musical partner.

Loud Boy is their very first single and a very promising one. I love the kind of confident bass lines it starts with. After a short into, together with Charline’s voice, a simple but effective beat kinks in. What follows, is a rollercoaster of vocal layers, voice effects, changes in tempo, creepy whispering, a jazzy interlude and more.

D’Hoore’s impressive delivery and Lodewyckx’ tight production make for a song with international hit potential. Immediately picked up by Warner Music, it’s up to them to transform this promise into reality (no pressure 😉 ).

For starters, Loud Boy by Archie X is this week’s Carte Blanche Music Wildcard, which means it’ll feature prominently at the top of this blog for a whole week.

In the Wildcards 2020 playlist you’ll find all of this year’s Carte Blanche Music Wildcards so far.

Werner Schlosser

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.