Wildcard (week 38):
Penfriend – The Only Way Out Is Through
Penfriend is the solo project of Bristol’s Laura Kidd. She’s not only an upcoming artist, but also a successful podcast maker. In the first series of her podcast Attention Engineer, she interviewed guests like Belly’s Tanya Donelly, Frank Turner, Charlotte Hatherley, Public Service Broadcasting, and Tom Robinson. It shot to #10 in the Apple Podcasts top music shows on launch. Series 2 will launch on 7 October.
Following Everything Looks Normal In The Sunshine, The Only Way Out Is Through is only Penfriend’s second release. Sonically, her new single is a nod to the powerpop that ruled the airwaves in the early 1990s. Its grungy guitars give it a rock touch, but it’s sugar-coated by an icy synth melody. Lyrically, Penfriend delivers the message of hope and determination that we all need after a tough six months.
She says: “The choice to release music in a universally dark time isn’t one I take lightly. The Only Way Out Is Through is the most resonant and useful song I have to offer right now, a rescue raft for whoever needs one. That’s what this song is for me.”
The Only Way Out Is Through by Penfriend is the new Carte Blanche Music Wildcard!
In the Wildcards 2020 playlist you’ll find all of this year’s Carte Blanche Music Wildcards so far.

I’m a music industry watcher and journalist. Worked at a CD club, a record store chain and was editor in chief of an entertainment trade magazine. Have been in the radio business since 1987, producing and presenting shows. Was music director of several stations. Also, I developed the European Border Breakers Chart, Music Moves Europe Talent Chart and ESNS Chart. CEO of Werner Bros. tekst | uitleg.
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